Home Business Positioning: What you need for a Successful Market Strategy

Positioning: What you need for a Successful Market Strategy


As we know that in any market strategy, the most important essence is the positioning. A person must have to make segments and then go from there. But positioning or market segmentation is a delicate process and must be done after careful consideration and research. Which geographic area should be positioned first and which later plays an important role in any marketing strategy so here we have this course that can help a person to make a successful market strategy. The course aims to train a learner fully to become capable of making a successful market strategy. By the end of this course, a learner will have full knowledge of how he can advertise his product and which geographic area he should go with first. There will be a number of things that will be taught through this course like marketing process, market segmentation, positioning, value proposition and much more. The course has interactive lectures in the form of videos and has been structured very well. This means that taking this course by a marketing or a business student can help them to polish their skills regarding a lot of terms quite easily.

IE Business School Online Course Highlights
  • 4 weeks long
  • 3-5 hours per week
  • Learn for FREE, Up-gradable
  • Self-Paced
  • Taught by: Ignacio Gafo, Professor
  • View Course Syllabus

Who should take this course?

This is a type of course that has been designed in such a way to help all marketing and business students out there who need help in understanding the marketing strategies. The course has everything there is to know about how to target profitable audience, how to advertise your product in the most attractive way ever and much more. I suggest all the marketing and business students out there to take this course if they intend to become a successful business person. Whether you are a beginner who has no prior knowledge of marketing or an experienced person who already has a job but wishes to enhance his skills, taking this course can help them understand everything there is to know about marketing and positioning. The course can help people to enhance their skills so that they can perform better at their workplace and get noticed. Whereas it can help complete beginners to become capable of taking an initiative toward making a career in this field. Hence we can say that this amazing course is suitable for any type of people interested in this field.

Social proof:

Now let us take a look at some reviews that those people who took this course have given about it. The purpose of this section is to provide other learners an idea about what this course is about and what it has to offer. These comments have been given by the learners themselves and they have shared their experience as to how this course has helped them to develop a number of skills. We’ll start from 5 star rating to 2 and 1 star so that learners can fairly know about the pros and cons of this course.

5 star rating:

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C’s are very nicely explained. The videos are short and engaging which helped in increasing concentration.

After completing the whole course, I have realized that the professor has done an impeccable job in making this course. His method of teaching is very unique. The videos are paced very well and are short so that the learners doesn’t feel lost. Also the 5C’s part has been explained very well. In short the whole course is amazingly executed.

The course is awesome! And really I mean it, because it teaches you the basis to start doing things yourself and it motivates you a lot.

This is an amazing course and I really mean it. This course has this quality of teaching all kinds of learners the basis to start doing things on their own.

I really enjoyed this course.

The whole course is very well executed and easy to understand.  As someone from the science field without any marketing background, I never thought I could learn so much from the course this easily.  I especially liked Professor Gafo’s systematic and organized breakdown of the marketing process.

Super informative course. I really loved this course. Thank you professor

I would like to thank the professor for making this course so relevant and easy to understand. The whole course can help learners to learn majority of the things there are to know about positioning and marketing etc.

It not only taught me technical marketing terms but also gained much deeper information about positioning and market segmentation.

The course helped me a lot in understanding all information there is about marketing terms very easily. Not only that, I got to gain much deeper information about positioning and market segmentation too. I got to learn such things about marketing that I didn’t know before.

Simple and easy to understand with very good case study literature provided.

The course has explained terms in a very easy manner. Even the difficult of the concepts have been explained in easiest form. And the most amazing part of the course was the case studies.

Though I had zero background of marketing yet this course made me a good marketing student.

I had no interest in marketing but then I took this course and I couldn’t believe myself how quickly I was involved in the course and how it made me a good marketing student. Now I have decided to take marketing as my major subject.

I can for sure recommend this course to everyone.

This is a type of course that can turn out to be very useful in every possible way and after taking this course I would definitely want to recommend this course to all my friends and peers.

This course was interesting and full of knowledge. Thank you Coursera.

I would say that there are a number of courses available online but not many have the quality of delivering lectures in a form that can be understood by all types of learners. But if we talk about this course, I would say that this course has it all. It has been executed very well, it contains all the necessary information required to learn about positioning and other terms. Hence the whole course is amazing and I would really like to thank Coursera and the instructor for this course.

I am already a marketing professional but this course made me learn something that I didn’t know before.

I have a nice job and my major field is marketing. Even though I know so much about marketing, still I decided to take this course so that I could refresh my skills. But when I started the course I got to learn so many new concepts in the way that I never knew before. I was able to learn a number of things like what is value proposition, how to make people buy your products, how we can target the right audience and much more. Hence the course improved my knowledge, gave me new concepts and enhanced my work performance.

4 Star rating:

Best for those who lack marketing skills.

This course has a complete information on how a person can improve his marketing skills. Those who are interested in marketing field can also take this course as it can definitely increase their marketing skills.

This was both highly educational and a great source for practical ideas that I’m already using at work.

The course taught me a lot as to how I can improve my work skills and now I am able to do my work easily and in a way that helps me get things done more properly.

A huge round of applause to the professor Ignacio Gafo.

The professor has this quality of making even the most complicated thing look easy. The course was very helpful and I am really thankful to the professor for providing students like me with this course.

If you want to have a clear map about marketing process especially marketing strategy, this MOOC is a must-have course.

This is the best course ever that can help learners to understand about the marketing process easily.

3 star rating:

The course was good but the quizzes were very tricky.

Well majority of the course was good but then the quizzes that were available for learners to solve were very tricky.


Now we are going to discuss some alternatives that can be taken if one feels that the course is not what he wants. We are going to give a brief introduction about different alternatives, what they are offering and who is the target audience for the course. These alternatives can help a user decide which course is better for him.

Marketing analytics:

To interpret the data correctly is a challenging job and even a professional marketing analytics finds it a challenging task sometimes. Proper training and course study is required to be a specialist in this field. So for all the marketing analytics out there, we have an amazing course named “Marketing analytics”. This course will enable an analytic to interpret different outputs, justify their decisions, to measure the impact of marketing efforts on brand value and much more. There are a large number of organizations and some may be large scaled and some may be small. But there is one thing common in them that is their customers. Customers or consumers are the backbone of any organization, their choices matter the most. So this course will help learners to become capable of attracting customers and advertise their product to the right customers. There will be a number of things taught in this course that can help learners to understand marketing field more properly. The rating of this course is very appealing and thousands of students have taken this course and have found it to be very engaging and easy to understand. So click on the below mentioned link to take this course now.


Marketing in a digital world

This is a very interesting course that helps you to learn to use all the digital tools there are in revolutionizing the world of marketing. These tools include internet, smartphones and 3D printing etc. The course has a complete set of instructions regarding pricing strategies, digital marketing, marketing mix and other related terms. This course is one of the most amazing courses there are on Coursera regarding marketing. It has a very appealing rating of 4.6 and thousands of users have benefited from the course. It is a best option for all those who wishes to seek digital marketing skills. There will be a number of things taught in the course like pricing strategies, digital marketing, marketing mix and much more. How to advertise in a digital world is something that will be taught in the course. The instructor of this course has tried to make the course as easy to understand as possible so that learners of any type of caliber can learn from it. The course is available at an affordable price so that everyone can afford it as well. Hence it is a good alternative and can be totally worth our time, effort and money. So click on the below mentioned link to get this course now.


We can conclude our discussion by saying that if any person is related to marketing or business field and needs guidance as to how he can advertise his product or target the right audience then he should consider taking this course. By the end of the course, a learner will have complete understanding of all the marketing terms and strategies. What is value proposition, market segmentation, marketing process and positioning are some major topics that will be taught by the instructor. With that, many other terms related to marketing will be discussed as well. The rating of this course is very appealing that is 4.5 and more than ten thousand students have already enrolled in it and the best thing about this course is that it is available for free which makes the course even more worthy of taking. So don’t waste your time anymore and click on the below link to get this course now.

Take This Online Course