Home Business Best B2B Business Marketing Courses with Certificates

Best B2B Business Marketing Courses with Certificates

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Business-to-business marketing is when a business markets its products to another organization instead of an individual customer. It is a more concise and to-the-point form of marketing. Nowadays, B2B marketers often invest their time in selling to customers who have several key stakeholders. B2B marketing can come in various forms such as tools, accessories, office supplies, and more. Here the customers are more focused on ROI (return on investment), effectiveness, and expertise. They are attracted by logic and financial incentives.

To learn more about B2B marketing, our team at takethiscourse.net has put together a list of the Best B2B Marketing Courses with Certificates. With the help of the courses available in this list, you can start learning everything about B2B marketing today.

# Course Name University/Organization Ratings Duration
1. B2B Marketing Foundations LinkedIn Learning ★★★★★ 4.6 0.5 Hour
2. International B2B (Business to Business) Marketing Yonsei university ★★★★★ 4.6 09 Hours
3. Digital Marketing B2B: Ultimate Digital Marketing Course Udemy ★★★★★ 4.6 49 Hours
4. B2B Marketing Foundations: Positioning LinkedIn Learning ★★★★★ 4.6 01 Hour
5. B2B Sales Masterclass: People-Focused Selling Udemy ★★★★★ 4.7 03 Hours
6. How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants Skill Share 01 Hour
7. Business Development & B2B Sales for Startups- Sales Valley Udemy ★★★★☆ 4.4 06 Hours
8. B2B Marketing on LinkedIn LinkedIn Learning ★★★★★ 4.5 0.5 Hour
9. B2B Marketing: Generating the Right Leads for Your Business Skill Share 0.5 Hour
10. Market Research: B2B LinkedIn Learning ★★★★★ 4.6 01 Hour
In order to help our readers in taking a knowledgeable learning decision, TakeThisCourse.net has introduced a metric to measure the effectiveness of an online course. Learn more about how we measure an online course effectiveness.

Best + Free B2B Business Marketing Courses with Certificates

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B2B Marketing Foundations

      • Dina Shapiro via LinkedIn Learning
      • 6,535+ already enrolled!
      • ★★★★★ (283 Ratings)

B2B Marketing Foundations

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

In this beginner-level course, learners will be able to study the basic concepts and principles of B2B marketing and will be able to differentiate between the processes of B2B and B2C marketing.

  • The best thing about this course is the fact that the instructor explores the topics in detail and teaches concepts like how to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, as well as how to effectively communicate with your customers. It also has practice quizzes that attract a lot of customers.
  • This course is for B2B marketers who want to effectively sell their products to different businesses and want to communicate easily with their customers.
This course has some great content. I really like the examples; they were very inspiring and detailed. This course is great for beginners and I think experienced marketing specialists could learn from this course as well. I highly recommend this course. (Jenny Pham, ★★★★★)

Coursera Plus Courses

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International B2B (Business to Business) Marketing

      • Yonsei University via Coursera
      • 22,226+ already enrolled!
      • ★★★★★ (509 Ratings)

International B2B

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

In this course, learners will learn about different B2B marketing strategies and renew B2B marketing via a Cross Country and Cross Industry (CCCI) Innovation approach.

  • The best thing about this course is that it teaches different CCCI innovation approaches and goes in detail about this particular topic. It allows users to learn from the top B2B industry experts as well.
  • This course is perfect for those who want to excel in their careers by learning more about B2B marketing skills.
The information provided in this course is delivered in a clear and precise manner along with fitting examples that help clarify concepts. The instructor’s dedication and enthusiasm is really admirable as the creative ways in which he presents the material are very interesting. (AB, ★★★★★)

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Digital Marketing B2B: Ultimate Digital Marketing Course

      • Dekker Fraser via Udemy
      • 40,433+ already enrolled!
      • ★★★★★ (866 Ratings)

Digital Marketing B2B- Ultimate Digital Marketing Course

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

This course teaches learners about effectively targeting and acquiring customers in a cost-effective manner while also training them about different B2B marketing strategies. Along with demand generation students will also learn about long-term planning as well as digital brand-building.

  • The best thing about this course is that it is taught by an experienced instructor and includes additional resources for students’ practice.
  • This course is suitable for entrepreneurs, digital marketers, B2B managers, and others who are in the same field.
As a beginner in B2B digital marketing, this course has been highly insightful on the different tools available to me. It explored marketing in great detail and I was able to benefit a lot from this course. I particularly enjoyed the sections on the sales funnel & pipeline. The topics are covered in great depth and that is highly appreciated. I would highly recommend it to anyone looking to further their knowledge and improve their skills. (Alice H, ★★★★★)

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B2B Marketing Foundations: Positioning

      • Ken Rutsky via LinkedIn Learning
      • 22,315+ already enrolled!
      • ★★★★★ (136 Ratings)

B2B Marketing Foundations- Positioning

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course discovers the value of messaging in B2B marketing and explores further on the topic to help learners realize the importance of positioning and marketing in B2B marketing.

  • The best thing about this course is that offers quizzes at the end of each chapter to help users practice their concepts.
  • This course is advantageous for people looking to dive into the details of B2B and how to effectively sell your product to another organization using specific tips and tricks.
I believe this is a very good fundamental guide for basic product marketers through which they can benefit immensely. It explains positioning and messaging and how they important they are in B2B marketing. The content is very effective. (Lee Yee, ★★★★★)

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B2B Sales Masterclass: People-Focused Selling

      • Kevin Dorsey via Udemy
      • 9,712+ already enrolled!
      • ★★★★★ (2,546 Ratings)

B2B Sales Masterclass- People-Focused Selling

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course is essential for marketers to realize how important communication with people is important in marketing. It is a fundamental course on the benefits of people-focused selling and how it will help marketers with their marketing techniques.

  • The best thing about this course is that it offers additional resources and the instructor is really experienced who has worked with numerous companies and different groups of people.
  • This course is for sales reps who want to sell products effectively and quickly.

Related: Become a Marketing Analyst: Complete Learning Path

The course is amazing, I felt that it was very comprehensive and engaging at the same time which helped me improve my skills. I am definitely implementing the learnings of this course at my job and feel more confident now. (Gautam N, ★★★★★)

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How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants

      • Patrick Dang via SkillShare
      • 1,449+ already enrolled!
      • 01 Hour of effort required!
Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course offers the best tips and tricks on how to target potential clients as an entrepreneur, freelancers, or consultants. It explains the importance of targeting the correct customers and using the proper methods of marketing.

  • The best thing about this course is that you get to learn different skills like marketing, freelance, entrepreneurship, and more.
  • The course is perfect for those who want to start a business, or sales rep, and more.
This was a really organized and easy course that helped me learn the basics of B2B marketing. I feel like this course will be able to help entrepreneurs, freelancers, and sales reps because this was a really detailed and comprehensive course. (Aya Mamdouh, ★★★★★)

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Business Development & B2B Sales for Startups- Sales Valley

      • Patrick Dang via Udemy
      • 28,036+ already enrolled!
      • ★★★★☆ (6,257 Ratings)

Business Development & B2B Sales for Startups- Sales Valley

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course effectively teaches how to sell your product and promote it in an efficient way. It allows learners to improve their communication skills and create valuable connections with clients.

  • The best thing about this course is that it offers offer quality tips from an experienced teacher at an affordable price.
  • It is the perfect course for start-ups, freelancers, consultants, salespeople, and more who usually sell their products through face-to-face meetings or via the phone.
It is an interesting course. It gives useful insights on how to do cold calling effectively and emailing. It is an extensive and interesting course with stories to help you understand better. The topics are really easy to understand and really attracted me to this course. (Thelma O, ★★★★★)

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B2B Marketing on LinkedIn

      • Viveka von Rosen via LinkedIn Learning
      • 29,905+ already enrolled!
      • ★★★★★ (1,142 Ratings)

B2B Marketing on LinkedIn

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course teaches techniques that are helpful to B2B marketers who want to efficiently communicate with their customers and sell their products in a faster way.

  • The best thing about this course is that you can access the course anytime, at your ease. There are step-by-step instructions that make it easier for people to understand the concepts easily.
  • The course is best for people who want to move on from the basics and go into the details of this topic.
This was a great breakdown of the topics that help with B2B Marketing that we can utilize through LinkedIn. I found this course really helpful as it was really easy to access and helped me a lot in advancing my career. (Theo TC Naidoo, ★★★★★)

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B2B Marketing: Generating the Right Leads for Your Business

      • Jennifer Nelson via SkillShare
      • 120+ already enrolled!
      • 0.5 Hour of effort required!

This course will help you generate better leads, attract more clients, and empower your sales.

  • The best thing about this course is that it helps you learn how to promote your product on different social media sites. It is also taught by a knowledgeable instructor.
  • This course is suitable for people who want to benefit from B2B marketing especially managers who want to lead their employees to success.

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Market Research: B2B

      • Sarah Weise via LinkedIn Learning
      • 8,565+ already enrolled!
      • ★★★★★ (244 Ratings)
Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course teaches how to conduct market research in an effective manner. It was very effective in teaching how to perform B2B market research easily.

  • The best thing about this course is the fact that it teaches material that is different from the regular B2B marketing courses and allows people to explore this topic in detail.
  • The course is best designed for people who want to conduct effective market research before deciding what means of marketing and to use in order to sell their product effectively.
This is a great course for beginners who want to understand how to effectively communicate and portray their message to the businesses that they are trying to sell to. It makes sure that we understand the fundamentals of market research before carrying out our strategies. I highly recommend this course to others as well. (Ahmed Mewar, ★★★★★)

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