Home Collections 12 Best + Free Online Marketing Courses with Certificates

12 Best + Free Online Marketing Courses with Certificates

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Every company or business venture strives hard to catch eyes towards its product or service. To make it happen, marketing plays the role. Marketing can take any business to incredible heights and can make it a huge success. It is a study which includes all activities that are undertaken to attract the attention of target audience towards the business. It thrives on dynamism. Customers tend to switch products naturally. To retain them every company works hard on the marketing strategies of its product so that, their product can be more influential to the customers and uplifts their sales graph. Professionals who excel in their marketing careers can progress with six-figure annual salaries. If you are someone who intends to grab marketing courses with certificates, then you will find this blog useful as we will be discussing 12 best + free online marketing courses with certificates in it. So, let’s get started.

Conferring to the BLS, the average salary among US marketing managers was $136,850 in 2019 with median salaries of $126,640 for sales managers. As marketing is a core component of every industry, there is a huge variety of marketing jobs and a marketing degree is considered to be a “Universal degree” because every business seeks help in generating their product awareness.

In order to help our readers in taking a knowledgeable learning decision, TakeThisCourse.net has introduced a metric to measure the effectiveness of an online course. Learn more about how we measure an online course effectiveness.

Best + Free Online Marketing Courses with Certificates

Here is the list of 12 Best + Free Online Marketing Courses with Certificates.

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Introduction to Marketing

      • Penn via Coursera
      • 296,685+ already enrolled!
      • ★★★★★ (11,148 Ratings)

Introduction to Marketing

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Good
★★★★☆

This course “Introduction to Marketing” is a well-crafted course in which you will learn about marketing and its various strategies.

  • This course covers the three core concepts of marketing which namely are customer loyalty, branding and customer centricity
  • What makes this course unique is the fact that it is taught by three of Wharton’s top faculty in the marketing department, which is ranked as the #1 in the world.
  • This course is best suited for the marketing students who needs to gain a sound knowledge about the basics of marketing.
I have learnt a lot of concepts about marketing through this course. It cleared my concepts and helped me in understanding various marketing strategies .I am glad I took this course and I highly recommend it. (AS, ★★★★★)

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Marketing Essentials

      • IIMBx via edX
      • 2-4 hours/week (5 weeks) of effort required!
      • Course Type: Self-paced

Marketing Essentials

This course will enable its learners to identify and understand the basics of marketing management with the help of real-world case scenarios.

  • In this course you will learn about the basic concepts of marketing such as segmentation, targeting and the 4P’s of marketing etc.
  • The best thing about this course is that it bridges gap between the theoretical and practical implementation of the marketing techniques.
  • This course is for anyone who wants to have a sound foundation in the world of marketing.

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Marketing Analytics

      • University of Virginia via FutureLearn
      • 40,429+ already enrolled!
      • ★★★★★ (47 Ratings)

Marketing Analytics

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Good
★★★★☆

This is a very effective course in learning the key concepts of marketing analytics. In it, you will be able to comprehend the ways to use data to make your marketing influential.

  • To optimize marketing campaigns, some tools are helpful in measuring the efficiency of brand & customer assets and the best thing about this course is that you will learn to use such tools in it.
  • This course is ideal for aspiring marketing professionals who wants to develop their career portfolio and are eager to improve the quality of their marketing campaigns.
I just loved the pace of this course. The clarity of concepts and the use of examples was tremendous. The content was well delivered in a concise way. (Tiago C, ★★★★★)

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Strategic Marketing: Segmentation, Targeting, Positioning

      • The University of Law via FutureLearn
      • 1,278+ already enrolled!
      • ★★★★★ (11 Ratings)

Strategic Marketing- Segmentation, Targeting, Positioning

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Good
★★★★☆
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course is all about the concepts that are crucial to any marketing strategy.

  • You will learn to describe the concepts of targeting, positioning and segmentation processes and will know about their importance.
  • It is an ideal course for students who look forward having a sound base in strategic marketing.
  • By taking this course, you can end up working with a business owner or marketing executive to help them out in executing the three pillars of marketing.
This course is highly recommended to new marketing practitioners. The content is discerning and helpful. The YouTube and podcast videos offered in this course were very informative to new digital marketers like me. I loved this course. (CC, ★★★★★)

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Marketing in a Digital World

      • ILLINOIS via Coursera
      • 527,248+ already enrolled!
      • ★★★★★ (16,079 Ratings)

Marketing in a Digital World

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Good
★★★★☆

This course takes a new dimension in examining the digital tools that are revolutionizing the marketing world.

  • The best thing about this course is that it is rated as number 1 by Class Central.
  • The learners will learn bout the digital tools and their role in the 4 P’s of marketing.
  • This course is ideal for anyone who is looking to digitally marketize its product or service.
  • By the end of this course, you will be able to develop new marketing strategies to make your product publicly known.
This course proved to be helpful  in making me learn about marketing in a digitally connected world. This is going to be my savoir in future as well. The certificate gained through this course is going to benefit me for a longer time period. (MS, ★★★★★)

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Marketing Management

      • IIMBx via edX
      • 2-4 hours/week (9 weeks) of effort required!
      • Course Type: Self-paced

Marketing Management

This  course is a perfect blend of marketing theories  and the real-world business cases.

  • The learners will be able to effectively apply marketing management theories in their daily business activities.
  • By opting this course, the marketing professionals will be able to create some think tanks on the product, pricing ,placing of their product and can promote it. Check out the best TikTok Classes here.

Coursera Plus CoursesMore Free Online Marketing Courses with Certificates

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The Strategy of Content Marketing

      • UCDAVIS via Coursera
      • 264,138+ already enrolled!
      • ★★★★★ (3,199 Ratings)

The Strategy of Content Marketing

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Good
★★★★☆
Good
★★★★☆
Good
★★★★☆
Good
★★★★☆

This course is designed mainly to teach you the strategies that are used by content marketers in retaining customers.

  • This course is an initiative of the leading content marketing authority “Copy blogger “.
  • This course is ideal for all the aspirants who look forward pursuing content marketing as a career.
  • This course will enable the learners to build their very own brand with the help of content marketing. Check out the best virtual assistant training courses at takethiscourse platform.
This course is for everyone who are interested in starting their journey in content marketing. It focuses on the basic points of content marketing and it further goes on with the necessary details required to become a successful content marketer. (SM, ★★★★★)

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Marketing Innovative Products and Services

      • The University of Maryland via edX
      • 2-3 hours/week (4 weeks) of effort required!
      • Course Type: Self-paced

Marketing Innovative Products and Services

In this course you will learn all the necessary concepts about marketing and strategies to practically commercialize your venture.

  • Be innovative while selling your products or services with this course.
  • This course enables its learners to develop a formal marketing plan that aligns best with costumer needs based on real market research.
  • The best thing about this course is that it offers a balance between conceptual and practical implementation of marketing.
  • This course is for all professionals or individuals who are looking to bring innovation in their marketing ways. You might also be interested in Highest Paying Marketing Jobs and Desired Skills.

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International Marketing: Challenges and Opportunities

      • Coventry University via FutureLearn
      • 5 hours/week (2 weeks) of effort required!
      • Course Type: Self-paced

International Marketing- Challenges and Opportunities

Unfold the trends and issues that shape global marketing and discover ways to handle problems faced in international market.

  • This course is designed to mainly cater the challenges and opportunities faced in international markets.
  • This course will prepare you the best to cater with unexpected problems and face them sensibly.
  • This course is well suited to anyone who has an interest in learning about global marketing.
  • After taking this course, you can pursue a career as a global marketer.

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Introduction to Personal Branding

      • University of Virginia via Coursera
      • 242,857+ already enrolled!
      • ★★★★★ (7,896 Ratings)

Introduction to Personal Branding

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Good
★★★★☆
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course gives an overview of personal branding and will help you in creating your own brand’s setup.

  • In this course, you will also learn the key elements in establishing a maintenance plan for a brand.
  • You will also learn to define your business purpose and deliver value to your audience through digital media and social channels.
  • This course is for anyone who wants to create an engaging and unique brand of their own.
This course is helpful in finding the best ways to create your own branding, from understanding  the nature of your brand to creating a mission statement for it, this course covers every detail about it. I highly recommend it to those individuals who are planning to create their own brand. (OS, ★★★★★)

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Online Marketing Strategies

      • Curtin University via edX
      • 8-10 hours/week (12 weeks) of effort required!
      • Course Type: Self-paced

Online Marketing Strategies

As global commerce has exponentially transformed the value chain of every industry, majority of businesses are now performing online. This course is all about online market opportunities and their use on social media to advertise your business.

  • In this course the learners will learn about the use of E-marketing tools and digital analytics.
  • This course will be of great help to individuals working in marketing, public relations, social media, communications, and advertising.
  • What makes this course unique is that it allows you to apply traditional marketing strategies in an online work environment through which you can evaluate the efficiency of your marketing strategy.

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Brand Management: Aligning Business, Brand and Behaviour

      • University of London via Coursera
      • 235,554+ already enrolled!
      • ★★★★★ (4,973 Ratings)

Brand Management- Aligning Business, Brand and Behaviour

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Good
★★★★☆

In this course you will learn to build brands from a wider organizational perspective.

  • This course aims to change the conception of brands as being just a “logo” to an “experience” which is delivered by a business.
  • The best thing about this course is that if offers a brand workout from the leading branding professionals which will help you in executing your strategies.
  • After taking this course, you can work in corporate branding, brand management or marketing or can become a brand ambassador of your own product.
It was indeed a well compiled and well researched course. The case studies of various places gave a good understanding of the preferences of people across the globe. I would like to appreciate the team for their efforts in putting up a great content. (PG, ★★★★★)

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Frequently Asked Questions:

  • Is taking marketing as a major a good choice?

Yes of course, marketing course with certificate equips students to act as critical thinkers. Marketers have exceptional skills in data interpretation, and they can turn analytics into strategy. Moreover, it is an interesting course to take.

  • How many fields are there in marketing?

Marketing is a diversified field nowadays. Some areas in marketing are brand marketing, advertising and Public relations, sales, and promotion, retailing and many more.

  • Is a career in marketing stressful?

A career in marketing is usually fun as it gives you many opportunities to do things innovatively. Your job can be fun rather than stress for you if you give your best output to it.

  • How much time is required to learn about digital marketing?

It all depends on your prior knowledge and experience. You can become a digital marketer in as little as 12 weeks’ time, or it might take you a year or so if you start from the scratch.

Final Thoughts

In a nutshell, it can be said that branding and marketing is a crucial part of any business as it highly influences your target audience. It is very important to use an effective marketing or branding strategy to generate more sales and revenues for your business. Today ‘s business world is mostly doing business online, therefore E-marketing must be given due consideration. The above discussed list was full of best marketing, branding and free online marketing courses with certificates, which will help you a lot in improving your skills. Now it’s up to the readers to go for their right option, gain the right skills and start marketing. Good Luck!