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Highest Paying Marketing Jobs and Desired Skills

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Marketing degree has proven to be very useful for different types of people. It is such a degree that can optimize many talents and skills. In short, marketing is the backbone of business and that is why there are many job opportunities out there for marketing people. In this article, we are going to talk about the highest paying marketing jobs and desired skills.

Statistical Data

  • It has been found out there are 290,200 employees out there working as marketing managers in the United States of America.
  • The mean hourly wage of a marketing manager at the United States in $74.27.
  • Similarly, a marketing manager can easily make $154,470 per annum.

Desired Marketing Skills

Now let us take a look at some of the desired marketing skills that can help you stand tall in the crowd or give you an edge from others.

Here we have broken down the key marketing skills in two categories. One is having soft skills and the other one having hard skills. Soft skills are broader and are widely applicable. These types of skills are useful in many career paths. On the other hand, hard skills are the ones that are more focused on having technical abilities and familiarity with specific tools and strategies.

Soft Skills

Hard Skills

Good Communication Skills Excellent Data Analysis and Analytics Skills
Good Interpersonal Skills Research Skills
Adaptability Social Media Marketing Skills
Strong Leadership Skills Visual Marketing Skills
Ability to Listen to Others SEO Based Skills
Good Problem-Solving Skills Website Management Skills

As you can see, both soft and hard skills are very important and can give you an edge in getting a better marketing jobs. So it is important to possess both type of skills.

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Highest Paying Marketing Jobs

Now let us take a look at the details of the highest paying marketing jobs.

1. International Marketing Executive

The international marketing executives are known to be trained professionals who have specialized in global business tactics. These type of professionals have deep knowledge of business, economics, and sales strategy. With that, they have strong communication and management and strategic planning skills. You might also be interested in digital marketing executive training programs at takethiscourse.net.

Key Responsibilities

Following are the key responsibilities of an international marketing executive.

  • They have to employ such marketing strategies that can lead to global branding efforts and ensure higher sales.
  • Next, they are required to serve a diverse consumer audience.
  • Similarly, they are required to generate high revenues.

Average Salary


2. Top Marketing Executive

Marketing executives are the ones that have all the information about the company’s product line. They direct and work with marketing management team with the aim to form business plans and strategies for accomplishing different corporate objectives. The best marketing executives are expected to quickly adapt their company’s strategies and philosophies in connection to the ever-changing channels.

Key Responsibilities

Following are the key responsibilities of a marketing executive.

  • A marketing executive has to manage and direct company’s policies and objectives.
  • He is required to program all products and services for the organization.
  • Similarly, he has to take care of the media costs and budgeting issues.

Average Salary

  • A marketing executive makes $244,400 annually.

3. Marketing Research Director

Marketing research directors are the ones who typically have to work with a variety of teams and departments across the organization. They are required to share insights on a regular basis and develop a sound marketing strategy. Market research is without any doubt an extremely quantitative role and that is why a clear understanding of market and customers is required.

Key Responsibilities

Below you can find the key responsibilities of a marketing research director.

  • They typically have to oversee the entire market research team and analyze the company’s industry, customers, and competitors.
  • With that, they have to make recommendations and develop guidelines that can help optimize marketing efforts.
  • Similarly, they are required to ensure that the overall marketing strategy is heading to the right direction.

Average Salary

  • As a marketing research director, you can easily make $111,907 per annum.

4. Database Marketing Manager

Database marketing managers gave to develop, evaluate, and optimize both direct and interactive marketing campaigns. With that, it is their job to maintain and monitor different databases. A database marketing manager is expected to extract data and perform analysis and create a variety of custom reports. You can checkout digital marketing courses at takethiscourse platform.

Key Responsibilities

Below are the key responsibilities of database marketing manager.

  • They have to manage the entire staff of analysts who are responsible for maintaining the organization’s marketing database.
  • Next, they are required to develop strategy that is suitable for targeted marketing campaigns.
  • Similarly, they are also responsible for data extraction and evaluating effectiveness of marketing campaigns.

Average Salary

  • If you want to know how much a database marketing manager can make then it is $97,100 per annum.

5. Content Marketing Director

Content marketing director is the one who has to make sure that the web traffic is increasing. With that, he has to do brand awareness through marketing of content online. They create engaging shareable content. With that, they also have to distribute the content of various yet appropriate platforms.

Key Responsibilities

If you are a content marketing director, then below mentioned has to be your key responsibilities.

  • You are responsible for heading up a result-oriented content strategy.
  • Next, you have to ensure content development and do content scheduling.
  • Similarly, you will to oversee a variety of content mediums.

Average Salary

  • As a content marketing director, you are expected to make $95,854 per year.

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Final Thoughts

As you can see, marketing is quite a vast field and has a lot of opportunities for those who are interested in it. Below you can find details of some of the highest paying marketing jobs. With that, we have also mentioned some of the desired skills that can help you understand what type of skills are required in marketing. So read the entire article carefully and never stop learning.