12 Best + Free Email Marketing Courses & Classes

Improve your digital marketing skills using our Best Free Email Marketing Courses list. This list is designed to boost your campaign strategies and engagement.

Key Takeaways

• A chance to learn to create compelling email content and effective campaigns.
• Gain insights on email analytics to improve engagement and conversions.
• An opportunity to utilize best practices for list management and segmentation.

What fundamentals are taught in free email marketing courses?

Our Free Email Marketing Courses teach learners how to design effective marketing campaigns. You will also learn to manage subscriber lists, analyze and optimize email engagement, and segment audiences to boost conversion rates.

Email Marketing Courses Evaluation & Selection Criteria

This list has been curated based on the course’s comprehensive coverage of email marketing strategies and practical tools and techniques taught by experienced marketers.

Best + Free Email Marketing Courses & Classes

Think Outside the Inbox: Email Marketing Course

• • • Google via Coursera
    • 33,416+ already enrolled!
    • ★★★★★ (568 Ratings)

In this course, you will be taught all about how email marketing fits into a digital marketing strategy. Here you will learn to write effective email copy and subject lines.

• This is one of the best email marketing courses with a keen focus on explaining how to test, execute, and optimize an email marketing campaign.
• This course is for those who wish to measure and analyze email campaign results.

Getting Started with Email Marketing | Learn with Mailchimp

• • • Allyson Van Houten via SkillShare
    • 55,885+ already enrolled!
    • Study Level: Beginner

In this course, you will be taught how to craft an email marketing strategy that can help small business owners, freelancers, and startup teams to accomplish their business goals.

• The reason why we chose this course is its focus on explaining how email is a crucial channel in any marketing mix and how each bite-sized lesson delivers core concepts.
• This course is for those who wish to get started with email writing whether they are small businesses or new campaigns.

Email Marketing Masterclass: Start & Growth your Email List

• • • Diego Davila via Udemy
    • 997+ already enrolled!
    • ★★★★★ (65 Ratings)

Are you interested in learning how to build an email list from scratch? In this course, you will be taught how to apply the right strategies for growing your subscribers and customers.

• The reason why we chose this course is its focus on explaining how to plan successful email marketing campaigns and create irresistible lead magnets attracting thousands of clients.
• This course is for those who wish to learn to create an optimized landing page that converts.

Email Marketing Course: Strategy and Optimization

• • • Virginia O’Connor via LinkedIn Learning
    • 29,710+ already enrolled!
    • ★★★★★ (734 Ratings)

This is an intermediate-level course that explains in detail how to refine an essential email including transactional messages and newsletters into targeted and revenue-generating emails.

• The best thing about this course is its focus on explaining all the ways that email meets your marketing objectives.
• This course is for those who wish to learn to optimize all the aspects of their email marketing plan.

Writing Professional Email and Memos (Project-Centered Course)

• • • University System of Georgia via Coursera
    • 97,833+ already enrolled!
    • ★★★★☆ (372 Ratings)

This class is all about explaining how to write clear and concise emails/memos relevant to your professional endeavors.

• The reason why we chose this class is its focus on recognizing the five different types of email/memos and their formats.
• This class is for all kinds of learners who have never heard of an email or memo and learn to write them efficiently.

Email Marketing – Copywriting and Growing Your E-mail Lists

• • • Jun Ku via Udemy
    • 3,661+ already enrolled!
    • ★★★★☆ (635 Ratings)

A very informative yet challenging course that explains how to write effective sales copy and use proven templates for growing your business.

• The best thing about this course is its focus on explaining how to build a simple and easy email system and that too in just 2 weeks.
• This email marketing course is for those who wish to learn tons of copy and paste templates for instantly selling their products and services.

Use Mailchimp to Build an E-mail Marketing Campaign

• • • Coursera Project Network via Coursera
    • 12,735+ already enrolled!
    • ★★★★★ (303 Ratings)

This class talks about the features of Mailchimp and how to use them efficiently.

• The reason why we chose this class is its focus on explaining how to use design tools for creating an email marketing campaign.
• This class is for those who wish to understand how to prepare an email marketing campaign for distribution.

continue with more Email Marketing Courses and Classes…

10 Email Marketing Strategies That Make Me 6-Figures

• • • Nik Swami via Udemy
    • 3,551+ already enrolled!
    • ★★★★☆ (490 Ratings)

This is a very powerful course that offers great content on email marketing. Here you will get to unleash your email marketing model.

• The best thing about this course is its focus on explaining the five principles for successful emails. You will understand how to send welcome emails and promotional emails.
• This course is suitable for all the entrepreneurs, influencers, and professionals who wish to learn all about email marketing.

Create an Email Autoresponder Using Mailchimp

• • • Coursera Project Network via Coursera
    • 1,932+ already enrolled!
    • ★★★★★ (39 Ratings)

In this course, you will be taught how to set up an autoresponder on Mailchimp.

• The best thing about this course is its focus on explaining how to personalize your autoresponder and edit the subject line and preview text.
• This course is for those who wish to develop skills to effectively use Mailchimp and then showcase them in an interview.

Writing Emails People Want to Read

• • • Samantha Bennett via LinkedIn Learning
    • 205,836+ already enrolled!
    • ★★★★★ (5,918 Ratings)

This is a beginner-level course that teaches you all about how to write great emails that’ll leave a positive impression.

• The reason why we chose this course is its focus on explaining how both personal and direct emails contribute to a high ROI.
• This course is for those who wish to learn to write engaging yet clear emails that can grab customers’ attention and flourish in this career.

Email Marketing: Cold Email Marketing Writing, Lead Gen 2022

• • • Dekker Fraser via Udemy
    • 25,615+ already enrolled!
    • ★★★★★ (273 Ratings)

Do you want to know how you can change people’s minds using key email marketing copy? In this course, you will get access to all the ways to help you do that.

• The reason why we chose this course is its focus on explaining the six big tips for writing effective, persuasive, and cold emails.
• This course is for those who wish to learn techniques for automating email sequences and testing results from email marketing. People working in sales, business development, marketing, and entrepreneurship are also welcome to join this course.

Related: Best + Free Digital Marketing Executive Training Programs

Cold Email Prospecting

• • • Miles Croft via LinkedIn Learning
    • 21,380+ already enrolled!
    • ★★★★★ (656 Ratings)

In this intermediate-level course, you will learn how to compile cold prospecting emails to send directly to individuals you wish to sell today.

• This is one of the best email marketing courses that has a focus on explaining how to target your most wanted prospects and maximize the chances of success.
• This course is for those who wish to gain clear and step-by-step guidance on how to catch the prospect’s attention.