Home Pennsylvania Course Review: Wharton Customer Analytics

Course Review: Wharton Customer Analytics

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Online Course Highlights
  • University of Pennsylvania via Coursera
  • 191,115 + already enrolled!
  • 4.6 ★★★★★ (9,525 Ratings)

In this “Wharton Customer Analytics” course, four of the highly experienced professors from Wharton will give you an overview of the key areas of customer analytics. With that, you will understand all its applications to real-world business practices which also include Amazon, Google, Starbucks, etc. This course aims to give you a brief yet productive overview of analytics and this can then help you make informed business decisions.

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Fair
★★★☆☆
Fair
★★★☆☆

What will you learn from this course?

Taking this course will help you learn the following;

  • Understanding the major methods of customer data collection which is used by companies.
  • Learning how to use data for making informed business decisions.
  • Understanding the main tools which are used for predicting customer behavior.
  • Similarly, identifying the appropriate uses for each tool.
  • Moreover, you will learn to communicate key ideas about customer analytics.

Reviews:

In this section, we shall take a look at the feedback which learners have given regarding this course. After reading actual comments from actual learners, you can easily decide whether or not this course is for you.

Positive Feedback:

  • This course has given me a comprehensive overview of all the basic models which we use for analyzing data relevant to customer behavior. The instructors have done a great job in explaining all the concepts. Plus the real-life examples made it much easier to relate to those theories. (Md ABA, ★★★★★).
  • This course has a great and insightful introduction to what I believe a very complex topic. But I would suggest anyone who wishes to take this course should first get an idea of statistical analysis. Having an understanding of statistical analysis will make it easier to understand some of the very complex topics in a better way. (Paulius P, ★★★★★).
  • Even though I have worked on customer analytics and have worked on surveys at George Brown College Canada, yet I found this course to be more than insightful. Wharton’s professors are amazing and made me learn so many new things. (Noel D, ★★★★★).
  • This course is a great rundown on customer analytics and should be taken by those interested in this area. This course is for sure one’s time and effort. (Snehitha P, ★★★★★).
  • This course has been delivered by leading faculty of Wharton and this course has shown what customer analytics exactly is. The approach of this course is to look at each individual customer rather than focusing on group customers which I believe is a great way to learn. (John P, ★★★★★).
  • I can say this course has given me a deep insight into this exciting world of customer analytics. This course has shown me that this term is no more a thing of future but is actually happening now and everyone relevant to this field must understand these concepts. (Sudeep B, ★★★★★).
  • This “Customer Analytics” course has given me a great insight into the world of firm-customer relationship. The course has exposed us learners to multiple ways a firm can dig into the customer data and then look out for all the possibilities. (Ihsan MI, ★★★★★).
  • I have really enjoyed learning from this course. All the interactive scenarios were very helpful in digesting the taught details. Can say it is a great managerial course. I am not a math fanatic so yes I was extra happy to find out this course is not about performing math but evaluating the stories the data tells us. (Shari O, ★★★★★).
  • This course was even though brief yet it opened up new perspective for learners like me. The flow and structure of the course was great. (Huixin K, ★★★★★).
  • This has been a very interesting course for me as it taught me how to track customer behavior and how firms are able to use this data for analyzing and predicting consumer loyalty. Both methodology and curriculum was great. (Miss SKT, ★★★★★).
  • This is an in-depth course that has been taught by leading individuals. The valuable insight into customer analytics was worth my time and effort. The lectures were so engaging that it almost made me feel like I was sitting in a classroom with bunch of other students. (Marco K, ★★★★★).
  • This course offers quite valuable information and the best practice business cases gave me a much deeper understanding of what customer analytics exactly is. I have learned a lot from this course and I am 100% sure that I can apply all this to my daily work. (Phoebe X, ★★★★★).
  • A very interesting course that will give you a complete overview of customer analytics. The practical examples along with tools were so helpful in understanding the real meaning of customer analytics. (Daniela AGR, ★★★★★).
  • The course is without any doubt extremely accurate and concise. It will for sure strike you in the right places and would keep you glued to the screen. The models were explained in a very engaging manner and the explanation on real life examples made this course all the more engaging. (Vinayak M, ★★★★☆).

Negative Feedback:

  • The worst part of this course is that it only provides you with the basic idea of customer analytics. There was no case study or a data set sample for us to analyze and gain deeper understanding as to how it all works. (Kaweerat P, ★★☆☆☆).
  • This course has only basic level details to share about customer analytics and sometimes too basic which is not what I expected it to be. (Lukas F, ★★☆☆☆).
  • This course is poorly designed and lectures are just about a bunch of people talking in front of the camera. (Diane M, ★☆☆☆☆).

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