Home Collections 12 Best + Free Marketing Analytics Courses with Certificates

12 Best + Free Marketing Analytics Courses with Certificates

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Marketing analytics is a practice where you manage and study metrics data for determining the RPO of marketing efforts. To learn more about marketing analytics, our team at takethiscourse.net presents to you a list of Best + Free Marketing Analytics Courses with Certificates. This list is a combination of both free and paid courses and can be taken by anyone interested in marketing analytics.

The purpose of marketing analytics is to identify opportunities for improvement. You can use marketing analytics for various purposes;

  • Determining the success of calls-to-action (CTAs).
  • Determining the success of channel performance and blog posts.
  • Website user experience.
  • Thought leadership pieces.
# Course Name University/Organization Ratings Duration
1. Marketing Analytics Foundation Course Meta ★★★★★4.8 (1,001 Reviews) 12 Hours
2. Marketing Analytics Fundamentals SkillShare 01 Hour
3. Marketing Analytics Course: Stand Out by Becoming an Analytics Pro! Udemy ★★★★★4.4 (3,787 Reviews) 05 Hours
4. Marketing Analytics Class: Setting and Measuring KPIs LinkedIn Learning ★★★★★4.5 (714 Reviews) 0.5 Hour
5. Marketing Analytics Certificate Program

University of Virginia

★★★★★4.7 (52 Reviews) 10 Hours
6. Marketing Analytics Mastery: From Strategy to Application Udemy ★★★★★4.7 (52 Reviews) 17 Hours
7. Marketing Analytics Certificate Program: Presenting Digital Marketing Data LinkedIn Learning ★★★★★4.6 (325 Reviews) 01 Hour
8. Digital Marketing Analytics and Measurement The Open University 30 Hours
9. Marketing Customer Analytics, Segmentation, and Targeting Udemy

★★★★4.4 (1,867 Reviews)

2.5 Hours
10. Customer Analytics University of Pennsylvania ★★★★★4.6 (11,059 Reviews) 12 Hours
11. Excel: Analyzing Your Marketing Performance LinkedIn Learning ★★★★4.4 (63 Reviews) 1.5 Hours
12. Buyer Behaviour and Analysis Curtin University 120 Hours
In order to help our readers in taking a knowledgeable learning decision, TakeThisCourse.net has introduced a metric to measure the effectiveness of an online course. Learn more about how we measure an online course effectiveness.

Best + Free Marketing Analytics Courses with Certificates

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Marketing Analytics Foundation Course

      • Meta via Coursera
      • 34,417+ already enrolled!
      • ★★★★★ (1,001 Ratings)

Marketing Analytics Foundation

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

This course aims to lay the foundation of marketing analytics and help you understand the basic principles of marketing in detail. Here you will learn the role analytics play in digital marketing and how the data is collected and managed for marketing purposes.

  • The reason why we chose this course is its focus on explaining the basic privacy regulations that govern the online marketing space and how data is collected.
  • This course is for those interested in understanding the foundations of marketing analytics.
This was quite an informative course that helped me a lot in understanding the basics of marketing analytics and the role of a marketing analyst. The course is not only easy to understand but engaging and I am looking forward to learn more from this instructor. (Hornelius L, ★★★★★)

Coursera Plus Courses

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Marketing Analytics Fundamentals

      • Joel Witten via SkillShare
      • 1,950+ already enrolled!
      • Study Level: Beginner

Marketing Analytics Fundamentals

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Good
★★★★☆
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This “Marketing Analytics Fundamentals” class is all about explaining marketing analytics technologies and diving deep into structuring URLs with UTM codes and better tracking your campaigns.

  • The best thing about this class is its focus on explaining the different attribution methodologies and learning about tracking in Google Analytics.
  • This class is for those who wish to get an overview of marketing analytics and start their journey to become a modern marketing manager.
Overall I believe this was a great class and I am very thankful to have enrolled in it. (Mind Favor)

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Marketing Analytics Course: Stand Out by Becoming an Analytics Pro!

      • Joseph @ Wisdify via Udemy
      • 15,211+ already enrolled!
      • ★★★★☆ (3,781 Ratings)

Marketing Analytics - Stand Out by Becoming an Analytics Pro!

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

In this marketing analytics course, you will understand the most important marketing metrics and how they can be applied to your data.

  • The best thing about this course is its focus on explaining how to analyze a company’s PPC marketing campaign using key metrics.
  • This course is for those who wish to learn to build a dynamic dashboard to summarize their analysis and build a marketing initiative forecast model from the ground up.

Related: Best + Free Online Marketing Courses with Certificates

This was a very helpful course that offers detailed information on different digital analytics. This course contains a variety of exercises which can be followed along with. I believe for me this was a much needed course and can recommend it to all the business owners who wish to understand the analytical side of digital marketing. (Thea Xenandra, ★★★★★)

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Marketing Analytics Class: Setting and Measuring KPIs

      • Michael Taylor via LinkedIn Learning
      • 51,792+ already enrolled!
      • ★★★★★ (714 Ratings)

Marketing Analytics - Setting and Measuring KPIs

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This is a beginner-level course where the instructor will explain in detail how you can set up your KPIs and ensure you’re using the right KPIs for your business.

  • The reason why we chose this course is its focus on explaining how to import dashboards to measure your KPIs and keep track of relevant data.
  • This course is for those who wish to learn to implement event tracking and familiarize themselves with the different stages of the marketing funnel.
This is a great course to help some get started with analytics with Google. The instructions were clear and engaging. (Andres Tenias, ★★★★★)

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Marketing Analytics Certificate Program

      • University of Virginia via FutureLearn
      • 43,643+ already enrolled!
      • ★★★★★ (52 Ratings)

Marketing Analytics Certificate Program

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

Are you interested in learning the basics of marketing analytics and understanding how to use this data to make sure your marketing is effective? If yes, then this program is for you.

  • The best thing about this program is its focus on explaining the types of analytics and how data-driven decisions can impact marketing.
  • This program is for those who wish to learn to design and conduct experiments for testing hypothesis about marketing and sales.

You Might be Like be lead generation training

This was an amazing program as a whole and helped me collect so many things about marketing analytics. The instructor explains the factors really well and how to find the customers based on regression analysis. Overall the program is great. (Esseha A, ★★★★★)

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Marketing Analytics Mastery: From Strategy to Application

      • Stephen Tracy via Udemy
      • 1,334+ already enrolled!
      • ★★★★★ (176 Ratings)
Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This course can help you master the fundamentals of marketing analytics and explains how to start measuring the impact of your marketing efforts like a professional.

  • The reason why we chose this course is its focus on explaining how to develop a data strategy and test and optimize marketing activation.
  • This course is for those who wish to understand how to measure the ROI of your marketing efforts and create a visual map of a campaign plan.
This course offers a fascinating breakdown of marketing analytics. The instructor Stephen is great and explains even the complicated concepts in an easy to understand manner. I can say this course is a must watch for all the marketing and sales leadership. (Omer S, ★★★★★)

Learn Most In-demand Skills

continue with more Marketing Analytics Classes…

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Marketing Analytics Certificate Program: Presenting Digital Marketing Data

      • Samantha Barnes via LinkedIn Learning
      • 21,417+ already enrolled!
      • ★★★★★ (325 Ratings)

Marketing Analytics - Presenting Digital Marketing Data

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

In this intermediate-level marketing analytics course, you will understand how to create informative and persuasive data presentations.

  • The reason why we chose this course is its focus on covering the key points of presentations starting with the importance of considering your audience before anything.
  • This course is for those who wish to understand the best practices for data visualizations and get access to the important tools that can be utilized throughout your career.
The instructor Samantha has shown great determination in this course and the way she has explained several practical examples was the most helpful and engaging part for me. (Victoria L, ★★★★★)

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Digital Marketing Analytics and Measurement

      • The Open University via FutureLearn
      • 30 Hours of effort required!
      • Study Level: Intermediate

This “Digital Marketing Analytics and Measurement” class will help you understand how to use the web and channel analytics for not only planning but implementing and optimizing effective digital marketing campaigns.

  • The best thing about this class is its focus on explaining how to set up analytics goals for successful digital marketing and set analytics tracking using tag manager.
  • This class is for those who wish to learn to interpret channel analytics, conduct analytics, and do analytics tracking using Google Tag Manager.

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Marketing Customer Analytics, Segmentation, and Targeting

      • Mohammad Reza Habibi via Udemy
      • 5,343+ already enrolled!
      • ★★★★☆ (1,867 Ratings)
Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

In this marketing analytics course, you will learn to analyze the market based on customer and location data analytics using the most powerful available tools.

  • The reason why we chose this course is its focus on explaining what customer analytics for marketing segmentation and targeting is and how to do location-based marketing analysis.
  • This course is for those who wish to learn to analyze locations for the restaurant business and retail business and so much more.
Even though I already know some of the tools mentioned in the course yet I believe taking this course has given me enough confidence to use them. I am really glad to have enrolled in this course and using all the available resources to learn. (Brianna M, ★★★★★)

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Customer Analytics

      • University of Pennsylvania via Coursera
      • 249,062+ already enrolled!
      • ★★★★★ (11,059 Ratings)

Customer Analytics

Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆

In this course, you will understand the different methods of customer data collection that are used by companies. Here you will understand how the data can inform business decisions.

  • The best thing about this marketing analytics class is its focus on explaining the main tools required to predict customer behavior and identify the appropriate uses for each tool.
  • This course is for those who wish to learn to communicate key ideas about customer analytics and learn so much more about customer analytics.
This is one of the best marketing analytics courses that offers a comprehensive overview of all the basic models used to analyze data concerning customer behavior. The real-life examples made it easier to relate to all the explained theories. (Md ABA, ★★★★★)

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Excel: Analyzing Your Marketing Performance

      • Rudolph Rosenberg via LinkedIn Learning
      • 21,228+ already enrolled!
      • ★★★★☆ (63 Ratings)
Online Course Effectiveness Score 
Content Engagement Practice Career Benefit
Excellent
★★★★★
Good
★★★★☆
Fair
★★★☆☆
Fair
★★★☆☆

This is an intermediate-level course that will help you discover how to analyze your marketing performance using Microsoft Excel.

  • The reason why we chose this course is its focus on explaining how to evaluate the performance of various marketing channels including events, email marketing, content/website marketing, and more.
  • This course is for those who wish to improve their marketing performance using the natural selection process.

Related: Best Instagram Marketing Courses & Classes

The course offers great analysis on one’s marketing performance and I can recommend it to anyone interested. (Deborah A, ★★★★★)

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Buyer Behaviour and Analysis

      • Curtin University via edX
      • 23,346+ already enrolled!
      • 120 Hours of effort required!

Buyer Behaviour and Analysis

In this course, you will be taught how to analyze and apply consumer and buyer behavior fundamentals for developing an effective marketing campaign.

  • The best thing about this course is its focus on evaluating different sources of group influences that can affect and radically change consumer consumption.
  • This course is for those who wish to learn to create specific marketing strategies focusing on what motivates a consumer.

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