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Forecasting Models for Marketing Decisions


A lot of planning is demanded in any business regarding the demand and supply of any product. In any business, a businessman has to plan in advance regarding how much inventory should be ordered for the next season, how the customers are going to react in the future like will they plan to buy more of your product or less, should you be improving the quality of your products and services or maintain the standard and much more planning should be done. But all this requires proper planning, tools and set of skills and for that we have this perfect course that can help learners to learn to build their own forecasting models. The course aims to provide proper knowledge regarding how business decisions are made and how a business flourishes. The course will introduce learners to the basics of forecasting models and then will teach how an individual customer behavior can be predicted so that further planning could be done accordingly. What is marketing mix and what is its purpose in making decisions, how customer equity is managed, what is customer valuation and much more will be taught in the course. Hence we can say that taking this course will fully help you make decisions for your business.

Emory University Online Course Highlights
  • weeks long
  • Learn for FREE, Ugpradable
  • Self-Paced
  • Taught by: Sean Kross, Jeff Leek PhD, Brian Caffo PhD, Roger D. Peng PhD
  • View Course Syllabus

Who should take this course?

This is a suitable course for all those people out there who are interested in this field. This is a perfect course for all the business students out there who are in this field and looking for guidance. If you are a beginner then you must take this course because in this way you will be able to learn all the basics right from the start and develop a strong base gradually. The course has everything there is to know about how future planning regarding any business is done and how consumer behavior can be predicted. By the end of this course, a beginner will have a good grip of all the concepts. And as far as those who have prior experience in this field, taking this course can help them polish their business and marketing skills and can also help them learn a bunch more in the way. Hence we can say that whether you are a complete beginner who has no prior knowledge of business or marketing or a person who has prior experience in this field, taking this course can help all such people in a very manageable manner.

Social proof:

Let us now discuss the reviews that all the people who have taken this course have given about the course. These comments are totally given by the users. They have shared their experience about how the course has helped them in different ways, how the course has changed their lives, their career, their way or working and much more. Reading all these reviews by other learners can give them an idea about the course and whether it is helpful or not. Starting from 5 star rating to 1 star rating, we have reviews of all types of people.

5 star rating:

The course has interesting tools.

The course has interesting tools that teach one to predict consumer behavior and what they demand.

It not only taught me technical marketing terms but also gained much deeper information about marketing analytic.

The course helped me a lot in understanding all information there is about marketing terms very easily. Not only that, I got to gain much deeper information about marketing analytics too. I got to learn such things about marketing analytics that I never knew about before.

Though I had zero background of marketing yet this course made me a good marketing student.

I had no interest in marketing but then I took this course and I couldn’t believe myself how quickly I was involved in the course and how it made me a good marketing student. Now I have decided to take marketing as my major subject.

I can for sure recommend this course to everyone.

This is a type of course that can turn out to be very useful in every possible way and after taking this course I would definitely want to recommend this course to all my friends and peers.

I am already a marketing professional but this course made me learn something that I didn’t know before.

I work in a bank and my major field is marketing. Even though I know so much about marketing, still I decided to take this course so that I could refresh my skills. But when I started the course I got to learn so many new concepts in the way that I never knew before. Hence the course improved my knowledge, gave me new concepts and enhanced my work performance.

It has changed my vision about pricing, predicting consumer behavior and how to do future planning.

Before this course, I was not an expert in marketing. I knew a few things about marketing and its strategies. How to deal with pricing strategies and how to do branding, how to plan for future stock were some of the things I knew nothing about. But with the help of this course, my vision about pricing strategy became very broad and I have learned a bunch of new things from this course.

I don’t have any experience in this field and yet this course has cleared so many concepts of marketing.

I am an inexperienced student in this field, but I had some interest in this field so I took this course and trust me even though I knew nothing about strategy but still I got to learn and understand so many terms in a very excellent way. Indeed the course is designed in a very meticulous way.

Best course in developing marketing skills.

If you are a marketer and need to update your skills, then you should definitely take this course. This course can easily help a marketer to develop all those skills that are necessary in becoming a good sales person. This course is a complete guideline for marketing students.

Really enjoyed the whole layout and overview of the course.

The whole layout and overview of the course was very interesting to learn. I enjoyed learning from the course a lot.

The videos were of perfect length, not too long neither too short.

The videos were of good length. They were not too much long to make anyone become less interested neither too short to make it difficult for anyone to understand. Instead they were of perfect length.

4 star rating:

Very insightful and relevant information was given.

No doubt the information given in the course is very useful and I was able to clear my concepts in a way that I was never able to do so before.

A very challenging course.

I took this course as a challenge and tried to quench every bit of information from this course. I listened to all the lectures very carefully and then tried to apply all of the information that I learned practically and it worked. The course made me a better marketer. It changed my marketing strategy and the results were very obvious. I was now clearer of how I have to get things done.

Helped me a lot in evaluating my company’s marketing approach and how to do future planning.

This course has helped me a lot in evaluating my own company’s marketing approach. It has taught me tips to evaluate so many things about my company.

If you are involved in marketing, you should take this course now.

I would say that if you have any knowledge regarding marketing and how it works and you want to start your career in this field then this course is a good start for you to make that happen. It has great marketing tools in it that are explained very thoroughly and can easily help a learner or beginner develop strong basics. How to control demand and supply chain and maintain the product quality and then order it for future are some techniques taught in this course.

Well-structured course.

The whole structure of the course is very well maintained. Every section had so many interesting topics that were explained very well.

3 star rating:

Some parts of the course were very informative and some were unnecessary.

Well some modules of the course were very interesting and useful but then there were some parts of the course that were unnecessary. It wouldn’t have affected the course if these parts were missing.

2 and 1 star rating:

The video quality was not appealing.

The video quality was not very good that made me agitated and I was not able to learn a lot from it.


Now we are going to discuss some alternatives that can be taken if one feels that the course is not what he wants. We are going to give a brief introduction about different alternatives, what they are offering and who is the target audience for the course. These alternatives can help a user decide which course is better for him.

 Marketing analytics:

This is an amazing course that is suitable for all the marketing analytics out there and for such organizations that may be large or small scaled. The course will teach you how tons of data is being collected regrading consumer choices and how it is being interpreted correctly. We know clearly that marketing analytics are always needed so that they can effectively and efficiently interpret the data collected and justify their decisions. To interpret the data correctly is a challenging job and even a professional marketing analytics finds it a challenging task sometimes. So this course serves the purpose. This course will provide proper training and course study that can help to become a specialist in this field. So for all the marketing analytics out there, this “Marketing analytics” course is the perfect solution. This course will enable an analytic to interpret different outputs, justify their decisions, to measure the impact of marketing efforts on brand value and much more. The rating of this course is very appealing and thousands of students haven been enrolled in this course and have given a positive feedback about it. So if you think that this course is what you need to fulfill your purpose then click on the below link to get it.

Marketing in a digital world.

This is a very interesting course that helps you to learn to use all the digital tools there are in revolutionizing the world of marketing. These tools include internet, smartphones and 3D printing etc. The course has a complete set of instructions regarding pricing strategies, digital marketing, marketing mix and other related terms. This course is one of the most amazing courses there are on Coursera regarding marketing. It has a very appealing rating of 4.6 and thousands of users have benefited from the course. It is a best option for all those who wishes to seek digital marketing skills. The course is available at an affordable price so that everyone can afford it. Hence it is a good alternative. So click on the below link to get it now.


We can conclude our topic by saying that this course is an amazing opportunity for our marketers and businessmen. The course has everything there is to know about consumer behavior, demand and supply of the products and services, how to predict customer’s demand, how to make future planning and much more. The lectures and videos contain a number of information that can help learners to develop a strong base. With that the course also contains a number of real life examples so that learners can easily understand what the instructor is trying to tell. The quizzes and assignments are also available in the course and they act as a very important part in developing a good understanding of the concepts. The rating of this field is 4.3 and thousands of students have enrolled in this course and have benefited from it. so if you think this course is what you need then click on the below button now.

Take This Online Course