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Maria Eizaguirre Dieguez

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Maria Eizaguirre Dieguez
  • Marketing & Branding Professor
  • Digital Humanism | Rhodes Scholar

Maria Eizaguirre Diegue is a senior leader who has a successful track record in not only marketing strategy but brand equity and portfolio management in Higher Education and FMCG. Maria has a creative mindset and has great experience in reframing business opportunities from a customer centric perspective.

She is a professor at IE Business School and a collaborative team player who has strong influential and communication skills. Currently she is the academic director of “Master Corporate and Marketing Communications” and of IE’s Centre for Consumer Driven Growth.

Qualification:

  • She has a PhD from Oxford in Anthropology.
  • She has done MSc from Durham University in Biological Anthropology.
  • She has done BA in Anthropology from Durham University.

Achievements:

  • Her biggest achievement is the creation of a course named “Brand Identity and Strategy”. She can speak Italian and Spanish as well with fluency.
  • She has earned a certification “Semana de Competencias” that was issued by El Puerto de Liverpool.

Areas of Expertise:

  • Consumer behavior
  • Market research
  • Marketing management
  • FMCG
  • Market analysis
  • Business strategy
  • Integrated marketing
  • Segmentation
  • Competitive analysis
  • Brand architecture
  • Product innovation
  • and more.

Maria’s Online Course:

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Brand Identity and Strategy

        • IE Business School via Coursera
        • 42,601+ already enrolled!
        • ★★★★★ (564 Ratings)
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In this course, you will be starting your journey of understand what a brand is and how you can build a successful one for yourself?

  • The best thing about this course is its focus on exploring positioning and how you can choose the right name, color, and logo for your brand.
  • This engaging course is for all those who are ready to start adopt a creative approach towards empowering brands.