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Just like we did a comparison between DOMO and Alteryx in our previous article, today we are going to do a detailed comparison between DOMO vs Power BI. This article will help you understand what both DOMO and Power BI has to offer and then choose accordingly. So let us take a look at what both have to offer.

What is DOMO?

DOMO as we have explained in our previous article is a cloud-based business management suite that is widely used for accelerating digital transformation for businesses no matter what the size. DOMO is used to perform not only micro but macro-level analysis. It provides the teams with in-depth insights for their business metrics and also helps to solve problems faster and the better way.

With the help of DOMO, teams are able to present all such analysis in the form of interactive visualizations for making the patterns more obvious to users. You might also be interested in best DOMO training classes at takethiscourse platform.

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What is Power BI?

Microsoft Power BI on the other hand is an analytical tool that is used for different purposes. It includes reporting, data visualization, and data mining for providing different business insights. It offers a very simple yet efficient interface which helps businesses to connect to different data sources and then create their own dashboards and reports.

Power BI was originally born from Excel and that too as an add-on. And now it has grown to stand on its own with time. The best thing about Power BI is that it tends to fulfill the needs of an organization and that too at a low cost. Whether you are a small business owner or an enterprise operator, anyone can use this tool and make the most out of it at a low cost. Check out the best Power BI Training Courses at takethiscourse platform.

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Comparison based on features:

Features of DOMO:

If you are using DOMO, then below are the features it offers.

You get to create a unified view of your business data:

With DOMO, you have the opportunity to get a whole picture through consolidation of different sources and that too in a unified view. In other words, you can use different online and as well as on-premise data sources and centralize all the information through easy ways like connectors, sequencing, joining, and visual drag-and-drop ETL processes.

You get access to data immediately:

With DOMO’s natural query language-based searches, you can access data easily in real-time. Similarly, you can ask a variety of business relevant questions and then drill down into data and get a view of a bigger picture. Then you can create visualizations from a single interface.

Can make data-driven decisions easily:

DOMO helps you make a variety of data-driven decisions easily. You can stay on top of trends and follow all the patterns in your data. And then give your business a chance to stay on top of competitors.

Leads to improved business collaboration:

DOMO helps to minimize the need for meetings by improving the quality of real-time collaboration. You get to promote your company-wide communication with data of all levels. It works in a way that the system combines the entire quantitative data visualizations with that of the qualitative employee feedback with the aim to discover insights. You can then share these insights immediately by using different convenient channels.

Can keep a close eye of key metrics through alerts:

This is a very important point to discuss where DOMO offers scheduled alerts to help keep a close eye on key metrics. And that is how you get to stay informed without even have to check your metrics constantly.

Features of Power BI:

Now on the other hand, if you are using Power BI then below are the features it has to offer.

Offers a live 360-degree view of data:

With Power BI’s live 360-degree view of data, you can easily stay in the loop and have a clear view of all the crucial business insights. Plus, the Power BI’s dashboards tend to update in real time from whatever the data sources you like.

You can visualize different data trends:

Power BI let you create a variety of intuitive visualizations for presenting the data once it is structured and analyzed. Note that this data can be in the form of graphs, charts, and even maps and other graphic depictions thereby making data interpretation much easier and more impactful.

Let’s you make data-driven decisions:

Power BI helps you put data visualization to work easily. You not only get to analyze what happened but also understand how and why and where it happened. Thus you can use data to improve the business processes and customer interactions.

Offers built-in features similar to Excel:

With the help of Power BI, you can simplify self-service BI through the built-in features that are quite similar to Excel and other Microsoft technologies.

Comparison based on pricing:

DOMO pricing:

DOMO offers two pricing packages.

  • Standard one comes at $83 per month per user.
  • Professional package can be bought at $160 per month per user.

Power BI pricing:

Power BI offers the following packages.

  • Power BI Pro comes at $9.99 per month per user.
  • Premium package comes at $4,995 per capacity per month.

DOMO-Industry expertise:

DOMO is very useful for any organization who wishes to collect data and then use this data for making business decisions. Similarly, DOMO is also very helpful for business intelligence solution. It can be used in different sectors like,

  • Education.
  • Healthcare.
  • Manufacturing.
  • Transportation.
  • Telecommunication.
  • Services.
  • Media and entertainment.
  • Hospitality.
  • High tech.

Power BI-Industry expertise:

All those organizations that have this need of analyzing their data for making informed decisions should use Power BI. Power BI can be used by the following industry,

  • Telecommunication.
  • Automotive.
  • Financial services.
  • Government.
  • Health.
  • Manufacturing.
  • Education.
  • Media and entertainment.
  • Retail.


DOMO and Power BI both are very effective tools that can be used by different organizations based on their requirements. So it is up to the user to decide which one is more suitable.