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Brand Manager: Key Responsibilities, Skills & Salary


Who is a Brand Manager?

A brand manager is an individual who has to develop a brand strategy for a company or an organization. He has to oversee a wide range of business functions. This includes branding, communication channels, product development, online and offline promotions, and market research.

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With that, a brand manager also has to conduct thorough market research for a company which involves surveying and polling demographics and determining the demand for products. Brand managers typically have to manage an entire team and support their efforts, guide them, and report to higher level marketing staff of an organization.

Related: Who is a Marketing Analyst? Key Responsibilities, Skills & Salary

Key Job Responsibilities of a Brand Manager

A brand manager has many tasks to do on a daily basis. Below we have listed a few to help you get a sense of what a brand manager usually does;

  • Conduct consumer and market research efficiently.
  • Identifies how a brand is currently positioned in the market.
  • Design and research-based brand strategy and make sure that the entire team is working accordingly.
  • Develop and execute marketing campaigns that are specifically aimed at communicating a company’s brand message.
  • Lead marketing team members through campaigns.
  • Measure and report on the success of a particular marketing campaign.
  • Anticipate consumer trends and keep the brand up-to-date.
  • Communicate with the company executives and public figures and convey the details clearly.
  • Research into industry trends and public perception.
  • Create a variety of designs and layouts for media outlets.
  • Write pitches, articles, blog posts, etc.

Required Qualification/Education

  • If you want to become a brand manager, then the minimum required education is a Bachelor’s degree program either in marketing or business with concentration in marketing. With that, a degree in other relevant fields can also serve the purpose.
  • Some companies also require experience in a particular role.
  • Furthermore, a Master’s degree can help you stand tall in the crowd.

Relevant In-demand Certification:

A degree is sure very important to have but what can add value to your resume or help you outperform others is a certification. Even a brand manager needs to validate his skills so that it becomes easy for employers to pick the right one for the job.

Recommended Courses:

Strategic Brand ManagementStrategic Brand Management

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Brand Management - Align Business Brand BehaviorBrand Management: Aligning Business, Brand and Behavior

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The Secret Power of BrandsThe Secret Power of Brands

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What makes you qualified for this job?

Having a certain skill set can help you outperform others and become more efficient at completing tasks. As a brand manager, there are some skills required to get the job done.

Hard Skills:

  • A brand manager should be comfortable with CRM software.
  • Analytical skills to forecast and identify trends and challenges are helpful.
  • Similarly, familiarity with the latest technologies and methodologies in graphic design, web design, and production is good to have
  • Allocating the budget and making sure there are no loopholes is important.

Soft Skills:

  • Determination and perseverance really help to perform well.
  • Good management skills are required.
  • The ability to multitask is important.
  • Professional judgment and discretion really help to perform well.
  • The ability to listen to others and then communicate with them efficiently.
  • A brand manager should also be creative and innovative so that he always has new ideas to pitch in.
  • Strong research skills are very important to possess as they pump new ideas into the mind of the brand manager.
  • Lastly, relationship management skills are also important to possess.

Top Companies/Organizations Hiring Brand Manager

Brand management as we believe is a flourishing field and you would be surprised to know, in the US alone, this industry is expected to grow 9% over the period of 10 years through 2024. Discover how you can enhance your branding expertise by enrolling in our upcoming courses, designed to provide practical knowledge and strategies for success. Brand managers are for sure in demand and by 2028, this career will produce 21,800 job opportunities across the United States. It is quite obvious that a brand manager is very important in any business as they control the brand’s perception in the public eye.

Top companies like Amazon, NIKE, Procter & Gamble, Hollister Co., Old Navy, Ford Motor Company, etc, and many others actively seek qualified brand managers. This gives all the brand managers an opportunity to show their skills and enter this field.

Brand managers can work in industries like automotive, beauty, lifestyle, clothing, healthcare, retail, and many others and show others what they got.

Brand Manager Salary Statistics

This section contains salary statistics of a brand manager working in different major countries. These statistics can help you understand what each country has to offer to a brand manager working in a particular organization.

Country Average Salary (Yearly)
United States $120,003
Canada CA$82,684
United Kingdom £53,528
India ₹16,40,247
Australia A$110,000


In America, a brand manager can easily make an average annual salary of $120,003.



Working as a brand manager in Canada can help you make around CA$82,684.



The average annual salary of a brand manager working in England is around £53,528.



In India, a brand manager can make an average annual salary of ₹16,40,247.



Brand managers working in Australia can expect to earn around A$110,000.



  • https://www.glassdoor.com/
  • https://www.indeed.com/
  • Please note that mentioned salary stats are as of Nov, 2023.

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