A brand manager is an individual who has to develop a brand strategy for a company or an organization. He has to oversee a wide range of business functions. This includes branding, communication channels, product development, online and offline promotions, and market research. With that, a brand manager also has to conduct thorough market research for a company which involves surveying and polling demographics and determining the demand for products. Brand managers typically have to manage an entire team and support their efforts, guide them, and report to higher level marketing staff of an organization.
Related: Who is a Marketing Analyst? Key Responsibilities, Skills & Salary
A brand manager has many tasks to do on a daily basis. Below we have listed a few to help you get a sense of what a brand manager usually does;
A degree is sure very important to have but what can add value to your resume or help you outperform others is a certification. Even a brand manager needs to validate his skills so that it becomes easy for employers to pick the right one for the job.
Having a certain skill set can help you outperform others and become more efficient at completing tasks. As a brand manager, there are some skills required to get the job done.
Brand management as we believe is a flourishing field and you would be surprised to know, in the US alone, this industry is expected to grow 9% over the period of 10 years through 2024. Brand managers are for sure in demand and by 2028, this career will produce 21,800 job opportunities across the United States. It is quite obvious that a brand manager is very important in any business as they control the brand’s perception in the public eye.
Top companies like Amazon, NIKE, Procter & Gamble, Hollister Co., Old Navy, Ford Motor Company, etc, and many others actively seek qualified brand managers. This gives all the brand managers an opportunity to show their skills and enter this field.
Brand managers can work in industries like automotive, beauty, lifestyle, clothing, healthcare, retail, and many others and show others what they got.
This section contains salary statistics of a brand manager working in different major countries. These statistics can help you understand what each country has to offer to a brand manager working in a particular organization.
Country | Average Salary (Yearly) |
United States | $120,003 |
Canada | CA$82,684 |
United Kingdom | £53,528 |
India | ₹16,40,247 |
Australia | A$110,000 |
In America, a brand manager can easily make an average annual salary of $120,003.
Working as a brand manager in Canada can help you make around CA$82,684.
The average annual salary of a brand manager working in England is around £53,528.
In India, a brand manager can make an average annual salary of ₹16,40,247.
Brand managers working in Australia can expect to earn around A$110,000.
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