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Marketing Digital: Content & Community Manager

Marketing Digital: Content & Community Manager

Learn how to create content marketing strategies and master Facebook, Instagram, YouTube, Twitter and more. Measure KPIs and get results.

Duke University Online Course Highlights
  • 4 weeks long
  • 3-5 hours per week
  • Learn for FREE, Up-gradable
  • Self-Paced
  • Taught by: Rocael Hernández, Miguel Morales, Jojo Giuffra
  • View Course Syllabus

Online Course Details:

In this course you will have access to downloadable digital marketing tutorials and templates for you to put the theory into practice. With the help of a Google Mentor in Marketing you can identify which are the best social networks for companies and brands. You will discover how to put together a marketing plan in social networks, how to create valuable content, how to manage various social network accounts and how to use social networks to attract customers from all over the world, position your brand, launch a new product, sell more and meet other real objectives.

Receive the guidance of Jojo Giuffra, specialized in developing demand generation strategies to impact the income and the value of life of the clients of large companies and startups. With this content and community management course you will learn why social networks are a strategic tool and in only 5 weeks you will discover the power of social media marketing on Facebook, Instagram, Twitter, YouTube and more.

This is the first course of the Professional Certification Program of Digital Marketing and Social Networks. The second course is about Facebook Ads: How to use the power of advertising on Facebook. We recommend you to complete the studies of both courses so that your digital skills will help you not only to develop but to excel in the digital world.

What you’ll learn:

  • How to make strategies for the phases of the conversion funnel (TOFU, MOFU and BOFU)
  • Measure the impact of social media marketing strategies through performance indicators (metrics and KPIs)
  • Make content for social networks and use resources to create valuable content
  • Achieve the positioning of a large or small brand
  • How to use social networks (such as Facebook, Instagram, Twitter, YouTube) to make your brand impact
  • How to use tools to generate content such as Google, Google Analytics, Buzzsumo, Portent
  • How to use content management platforms such as Hubspot, CoSechedule
  • How to use social network management tools such as Hootsuite, Buffer
  • How to use tools for analyzing and monitoring social networks such as Sysomos, Unmetric
  • Choose the best social networks for a business or brand

What you can not miss:

  • You will have resources (such as downloadable templates of target person, empathy map, content plan, crisis management plan and more) to develop your marketing plan
  • You will access tutorials on how to use tools to easily create valuable content and manage all your social networks at the same time
  • You will enter a network of contacts to make networking in the world
  • You will create your own digital portfolio to validate the skills and competences that you will acquire and that you can demonstrate to recruiters
  • You will receive the guidance of a Google Mentor in Marketing (Jojo Giuffra) so that you have the support of a professional who dominates the topics and applies them to others in his daily work

Course Syllabus:

  • Value creation process
  • Phases of the conversion funnel (TOFU, MOFU, BOFU)
  • Social media marketing
  • Management and digital crisis management
  • Design of content strategies
  • Professional use of social networks and choice according to objectives
  • Management of multiple social networks (Facebook, Instagram, Messenger, Twitter, YouTube)
  • Digital guide and content promotion
  • Digital measurement (metrics and KPIs)
  • Social network trends

Take This Online Course