University of Illinois at Urbana-Champaign Online Course Highlights
- 4 weeks long
- 3-5 hours per week
- Learn for FREE, Up-gradable
- Self-Paced
- Taught by: Kevin Hartman, Visiting Professor & Head of Analytics at Google
- View Course Syllabus
Online Course Details:
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
SKILLS YOU WILL GAIN:
Analytics
Digital Marketing
Marketing Analytics
Marketing Performance Measurement And Management