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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

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Digital Analytics for Marketing Professionals Marketing Analytics in Practice
University of Illinois at Urbana-Champaign Online Course Highlights
  • 4 weeks long
  • 8-10 hours per week
  • Learn for FREE, Up-gradable
  • Self-Paced
  • Taught by: Kevin Hartman, Visiting Professor & Head of Analytics at Google
  • View Course Syllabus

Online Course Details:

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.

SKILLS YOU WILL GAIN:

  • Data Analysis
  • Data Visualization (DataViz)
  • Marketing Analytics
  • Marketing Performance Measurement And Management

Take This Online Course