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Corporate Strategy

Corporate Strategy
University of London Online Course Highlights
  • 4 weeks long
  • 3-5 hours per week
  • Learn for FREE, Up-gradable
  • Self-Paced
  • Taught by: Bart Vanneste, Associate Professor
  • View Course Syllabus

Online Course Details:

Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential.

We will look at these key corporate strategy decisions:
– Diversification: How and which businesses should your firm enter?
– Divestiture: How and from which businesses should your firm exit?
– Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

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