- University of Virginia via Coursera
- Learn for FREE, Up-gradable
- 14 hours of effort required
- 4.5 ★★★★★ (8 Ratings)
- Skill Level: Beginner
- Language: English
In this course, you’ll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.
As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122)
What You Will Learn
- How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
- How to pair your hypotheses on customer personas and problem with analytics.
- How to test propositions (a la Lean Startup) so you don’t build features no one wants.
- How to instrument actionable observation into everything you build (a la Lean UX).
WEEK 1: Introduction and Customer Analytics
Without an actionable view of who your customer is and what problems/jobs/habits they have, you’re operating on a shaky foundation. This week, we’ll look at how to pair your qualitative analytics on customer hypotheses with testable analytics.
WEEK 2: Demand Analytics
Why build something no one wants? It seems like an obvious question, yet a lot (probably >50%) of software ends up lightly used or not used at all. This week, we’ll look at how to run fast but definitive experiments to test demand.
WEEK 3: UX Analytics
Strong usability most often comes from ongoing diligence as opposed to big redesigns. Teams that do the hard work of consistently testing usability are rewarded with a consistent stream of customer wins and a culture of experimentation that makes work more enjoyable and rewarding.
WEEK 4: Analytics and Data Science
The availability of big data and the ascendance of machine learning can supercharge the way you approach analytics. This week, we’re going to learn how data science is changing analytics and how you can create a focused, productive interfaces to a data science capability.
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