- UC Davis via Coursera
- 18 hours of effort required
- 49,576+ already enrolled!
- ★★★★★ (883 Ratings)
In this course, you will find the substance showcasing and web-based media biological systems and how these interconnected channels drive list items to a site. Influence content promoting and online media as a feature of your SEO procedure, and how to utilize impact advertising to set up a site’s position. You can utilize content promoting efforts to drive higher SEO rankings, construct associations with influencers to help fabricate your crowd, and make influencer connections and joint efforts. Moreover, you can break down information to see which substance gets the most offers.
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the “do’s and don’ts” of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?
- Adam Bosch, Affiliate Marketing via Udemy
- 15,691+ already enrolled!
- ★★★★☆ (1,569 Ratings)
- Christine Maisel via Udemy
- 26,080+ already enrolled!
- ★★★★★ (3,711Ratings)
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